Simple pricing that scales with you
How many contacts do you have?
Choose the tier that covers your contact list.
Up to contacts
Save 16% billed annually
Billed monthly
Enterprise pricing for this many contacts
Small WhatsApp (Meta) fees apply for messages you initiate, billed separately from your subscription.
How WhatsApp's Customer Service Window (CSW) works
When someone messages you, a rolling 24-hour window opens where you can reply manually, which resets every time they message again. If 24 hours pass without a new message from them, reaching out again needs a paid template, priced below.
🇬🇧 UK Pricing
- Utility and replies £0.016
- Authentication £0.016
- Marketing £0.046
🇺🇸 US Pricing
- Utility and replies $0.003
- Authentication $0.003
- Marketing $0.025
Free: incoming messages, and your first 1,000 manual replies each month.
Charged: Templated messages you initiate (reminders, marketing, etc).
Actual costs depend on your message volume. Full details →
What you get
Generate more business through WhatsApp
Our Lead Generation Widgets turn website visitors into warm WhatsApp leads, even when you're closed.
Win repeat work with targeted marketing campaigns
Tag contacts to target exactly who needs to hear from you, retarget lost leads, or promote a specific service, then track opens, replies, and ROI.
Fewer missed appointments and lockouts
Fully customisable automatic reminders synced via ICS. Set as many as you like, on any schedule.
Organised team inbox
Unlimited users, one shared view of every conversation, organised with labels, tags, and notes.
One live feed, zero chaos
New messages land in your live feed, so nothing slips through the cracks. AI Message Composer helps with spelling, grammar, and replies.
Lead Generation
- Lead Generation Widgets
- Contact storage that scales with your plan
Marketing
- Marketing Hub: campaigns and broadcasts
- Campaign analytics: opens, replies, and ROI
Reminders & Follow-ups
- Automatic reminders and follow-ups
- Saved quick replies for leads and FAQs
- Message scheduling
Team Inbox
- Multi-user access and shared inbox
- Organised team inbox with labels, tags and notes
- Searchable conversation history
- Pre-approved message templates
Live Feed & AI Composer
- Live Message Feed
- Unlimited WhatsApp messaging
- Real-time message notifications
- Spelling & Grammar Assist
- AI Message Composer
Do you have more than 10,000 contacts? Get in touch →
Frequently Asked Questions
Contacts are clients you store in Broadcaster to send automated WhatsApp templates like visit reminders, follow ups, marketing messages, and more.
WhatsApp (Meta) charges small fees for templated messages you initiate (like automated reminders and marketing). You'll set up billing directly with WhatsApp during onboarding - these fees are separate from your Broadcaster subscription.
Free messaging: Incoming messages are free. So are your first 1,000 manual replies each month, sent inside the 24-hour window. See details about free messaging →
Current rates (October 2026):
🇬🇧 UK Pricing
- • Utility (reminders, manual replies etc): £0.016
- • Marketing: £0.046
- • Authentication: £0.016
🇺🇸 US Pricing
- • Utility (reminders, manual replies etc): $0.003
- • Marketing: $0.025
- • Authentication: $0.003
WhatsApp Messaging Fee Calculator
Free: All inbound messages, and your first 1,000 manual replies each month
Charged: Messages you initiate (reminders, marketing, etc)
Estimated total messaging costs
messages @ per message
Note: These are Meta's WhatsApp messaging fees, billed separately from your Broadcaster subscription. Inbound messages are free, and so are your first 1,000 manual replies each month.
Inbound messages are always free.
When clients message your business, WhatsApp never charges you.
Your manual replies within 24 hours are free, for the first 1,000 a month.
A client messaging you opens a 24-hour window you can reply in. From 1 October 2026 WhatsApp gives every number 1,000 free replies a calendar month, and charges the utility rate after that. Most businesses never reach it.
After 24 hours, you need templates.
Once the window closes, you can only re-engage using pre-approved template messages, which are charged at standard rates.
In short: messages in are free. Your first 1,000 replies a month are free. Anything you start costs a small WhatsApp fee.
Yes, you can upgrade or downgrade your Broadcaster plan at any time. Changes are immediate, and your billing adjusts automatically. No support tickets or delays.
Yes, Broadcaster connects directly to your WhatsApp Business number. If you already have one, we'll link it during onboarding. If not, we'll guide you through the short setup process using Meta's official Business registration. It's free, and takes just a few minutes.
The WhatsApp Business Platform is the official version of WhatsApp built for businesses that need automation, templates and multi-user access. Broadcaster connects directly to it, giving you professional tools for client messaging without any technical setup.
Grow your business with Broadcaster.
WhatsApp (Meta) message fees billed separately. Learn more →