Simple pricing that scales with you
WhatsApp (Meta) message fees billed separately. Learn more →
Core
Automate and organise your WhatsApp Business client messaging
Growth
Scale your WhatsApp Business messaging with AI and marketing tools
EVERYTHING IN CORE PLUS:
Reply faster with AI-drafted replies.
Drive repeat work with targeted campaigns.
Collaborate seamlessly from one inbox.
Enterprise
For businesses needing custom setup and integrations.
- Custom pricing & setup
- Unlimited contacts
- Priority response times
- Advanced reporting & analytics
WhatsApp Business message fees
Small fees apply for business-initiated templated messages sent through the WhatsApp Business Platform, which Broadcaster connects to, such as automatic reminders or marketing campaigns. These are billed directly through your WhatsApp Business Account and are separate from your Broadcaster subscription. You can keep an eye on your WhatsApp message fees using the estimator built into your Broadcaster dashboard.
How WhatsApp Business message pricing works:
✓ Free: All incoming messages + your replies within 24 hours
✓ Charged: Templated messages you initiate (reminders, marketing, etc)
🇬🇧 UK Pricing
- Utility 2p / message
- Authentication 2p / message
- Marketing 4p / message
🇺🇸 US Pricing
- Utility 0.4¢ / message
- Authentication 0.4¢ / message
- Marketing 2¢ / message
Actual costs depend on your message volume. View full pricing details →
Which plan matches your needs?
Start with the essentials or go all-in with growth tools - you decide.
Core
ESSENTIAL TOOLSAutomate & organise your WhatsApp Business messaging.
Automatic reminders
Live Message Feed
Spelling & Grammar Assist
Organised inbox with labels & notes
Growth
AI • MARKETING • TEAMScale your WhatsApp Business messaging with AI and marketing tools.
Everything in Core, plus:
AI Message Composer for faster replies
Marketing Hub to broadcast services & offers
Multi-user & team collaboration
| Features | Core | Growth |
|---|---|---|
| Messaging & Organisation | ||
| Live Message Feed | ||
| Unlimited WhatsApp messaging | ||
| Pre-approved message templates | ||
| Organised inbox with labels and notes | ||
| Searchable conversation history | ||
| Real-time message notifications | ||
| Spelling & Grammar Assist | ||
| Automation | ||
| Automatic reminders and follow-ups | ||
| Saved quick replies for leads and FAQs | ||
| Message scheduling | ||
| AI & Marketing | ||
| AI Message Composer | — | |
| Marketing Hub – campaigns and broadcasts | — | |
| Team & Collaboration | ||
| Multi-user access and shared inbox | — | |
WhatsApp (Meta) message fees billed separately. Learn more →
Only pay for the WhatsApp contacts you actually have
No wasted budget – pricing that grows with your business.
Find your Broadcaster plan
💬 What are contacts?
Contacts are clients you store in Broadcaster to send automated WhatsApp templates like visit reminders, follow ups, marketing messages, and more.
Core
Max contacts
/mo billed annually (save %)
Check Growth plan
- 🔔 Automated reminders
- 💬 Live Message Feed
- 📋 Organised inbox
Growth
Max contacts
/mo billed annually (save %)
Min. 250 contacts
EVERYTHING IN CORE PLUS:
- ⚡ AI Message Composer
- 📢 Marketing Hub
- 👥 Multi-user
Need more than 5,000 contacts?
Contact us for Enterprise pricing →Note: WhatsApp (Meta) message fees are billed separately. View details →
Frequently Asked Questions
Contacts are clients you store in Broadcaster to send automated WhatsApp templates like visit reminders, follow ups, marketing messages, and more.
WhatsApp (Meta) charges small fees for templated messages you initiate (like automated reminders and marketing). You'll set up billing directly with WhatsApp during onboarding - these fees are separate from your Broadcaster subscription.
Free messaging: All incoming messages and your replies within 24 hours cost nothing. See details about free messaging →
Current rates (as of 2025):
🇬🇧 UK Pricing
- • Utility (reminders etc): £0.016
- • Marketing: £0.038
- • Authentication: £0.016
🇺🇸 US Pricing
- • Utility (reminders etc): $0.004
- • Marketing: $0.025
- • Authentication: $0.004
WhatsApp Messaging Fee Calculator
Free: All inbound messages + your replies within 24 hours
Charged: Messages you initiate (reminders, marketing, etc)
Estimated total messaging costs
messages @ per message
Note: These are Meta's WhatsApp messaging fees, billed separately from your Broadcaster subscription. Inbound messages are free. Your replies within 24 hours are also free.
Inbound messages are always free.
When clients message your business, WhatsApp never charges you.
Your replies within 24 hours are free.
WhatsApp provides a 24-hour "customer service window" after a client messages you.
After 24 hours, you need templates.
Once the window closes, you can only re-engage using pre-approved template messages, which are charged at standard rates.
TL;DR: Inbound messages = free. Replies within 24 hours = free. Everything else = small WhatsApp fee.
If you requested a reminder at signup, we'll remind you 2 days before your 14-day trial ends. If you continue, your selected plan will start automatically. You can cancel anytime before that to avoid charges.
Yes, you can upgrade or downgrade your Broadcaster plan at any time. Changes are immediate, and your billing adjusts automatically. No support tickets or delays.
Yes, Broadcaster connects directly to your WhatsApp Business number. If you already have one, we'll link it during onboarding. If not, we'll guide you through the short setup process using Meta's official Business registration. It's free, and takes just a few minutes.
The WhatsApp Business Platform is the official version of WhatsApp built for businesses that need automation, templates and multi-user access. Broadcaster connects directly to it, giving you professional tools for client messaging without any technical setup.
Ready to save time?
Start automating your WhatsApp Business today.
WhatsApp (Meta) message fees billed separately. Learn more →